Next.js SEO That Actually Works for Indian Businesses

Most SEO guides are written for US or European markets. Indian businesses have different needs — local search intent, Hinglish queries, and users on slower 4G connections.

Here's what actually moves the needle for Indian businesses using Next.js.

1. Local schema markup

Google uses structured data to understand your business location. Add LocalBusiness JSON-LD with your city and state.

2. Core Web Vitals on 4G

The median Indian user is on a 4G connection with ~20ms latency. Optimize your LCP image aggressively using Next.js Image with priority and AVIF format.

3. Hinglish keyword research

Tools like Google Keyword Planner miss regional intent. Use Google Search Console + actual search queries from your GSC dashboard to find what your users type.

4. Sitemap and robots.txt

Next.js App Router makes this trivial with sitemap.js and robots.js. Don't skip it.

These four steps alone will put you ahead of 90% of Indian business websites.